‘Kung Fu Panda’ partnership with Zoo Atlanta: Smart financial move or tacky?

I read on the AJC front page that Zoo Atlanta’s new panda has been named Po after the character in “Kung Fu Panda” and the new “Kung Fu Panda 2,” which is premiering in May.

DreamWorks, which produces the “Kung Fu Panda” series, has partnered with Zoo Atlanta. Other than naming the new panda Po I’m not sure what else the zoo has to do but in return for DreamWorks giving money to offset the Zoo’s panda conservation efforts. It will also continue giving money to the Chengdu Research Base of Giant Panda Breeding in China. Read more…